Sony BRAVIA 8 77" 4K Ultra HD OLED Smart TV

Product Overview

Pure black OLED, bright and beautiful

Brilliant pictures. We’ve taken the infinite blacks and stunning detail of OLED for astonishing texture and realism.

Over 8 million self-lit pixels, intense brightness and contrast

The pinnacle of precision. Our OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colors.

Every scene brighter with brilliant color and contrast

More color and contrast in highlights. With a high luminance panel and temperature sensor, this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.

Unmatched realism with XR Processor™

Powered for precision. Our XR Processor™ features a scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.

Screen speaker, always cinematic

Bring cinema home. Actuators behind the screen vibrate and turn it into a speaker that delivers clear and immersive sound from the center with the same sound structure as the cinema. The newly equipped tweeter brings out the surround feel to provide a cinema-like experience.

Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.

Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos® and DTS:X® support provides unforgettable spatial sound.

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® and DTS:X® experience by combining our wearable speaker or BRAVIA Theater U with BRAVIA for spatial surround. Works with some Sony Headphones too.

Control your BRAVIA Theater effortlessly

Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.

Harmonic Presence. Slim and chic for your living space.

Takes center stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colors and surface treatments that blend beautifully with interior décor, walls and home theater products.

Seamlessly blends into your wall

Becomes part of your room. With our slim bezel, a thin profile and side edges colored and treated to blend with walls, this TV is a natural for wall mounting.

Perfectly integrates TV and soundbar, almost no stand visible

Cleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theater on top of the stand and it virtually disappears.

Everything you stream. All on one screen.

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

Bring the cinematic experience home, enjoy movies included with BRAVIA™

Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 5 movies plus enjoy up to 12 months access to a curated selection of up to 100 movies, updated regularly.

Just use your voice to control your TV with help from Google Assistant

Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google” to get started.

More intuitive. Modern interface.

Finding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.

Best seat. Anywhere. Anytime.

Wherever you are, everything’s perfect. Detecting your position, BRAVIA Cam™ adjusts brightness, sound balance and volume so your experience is optimized to where you’re sitting.

Video calling on a bigger screen

Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam™.

Camera covered, privacy protected

One swipe protects your privacy. Simply use the switch on top of BRAVIA Cam™ to close the camera cover. Attaching and detaching BRAVIA Cam™ is so easy.

Eco Remote. Easy to clean and use.

Controls everything. Our compact Eco Remote uses approximately 79.7% recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices.

Perfect for PlayStation®️ 5

Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.

Dolby Vision® for gaming. Supported.

This is how your game world should be. Incredibly vibrant colors, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism

Love entertainment. Love the planet.

Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.

Useful Documents